Trooper beer was officially launched yesterday at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the UK and Internationally. As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints.. Robinsons were overwhelmed by the number of enquiries they’d had from all over the world and sent us a comprehensive listing of whereabouts the interest had been – from a staggering 184 countries! So, a big thanks to all our fans and it’s great to know the Maiden family extends into so many places where the band have never even had a chance to play before! For anyone interested, below is the full list of those countries.
Bruce and Rod attended the Trade Launch, which began with Bruce conducting a tour of the Brewery to explain to everyone first-hand the process of exactly how Trooper beer is made. Robinsons Managing Director Oliver Robinson then gave a short speech about how the Iron Maiden/Robinsons collaboration came about and he presented Bruce with a specially engraved Brewery hand pump, in recognition of Trooper being the Fastest Ever Selling New Robinsons Beer. Bruce then pulled the first-ever pint of Trooper from the cask in the Brewery bar amid loud applause from the assembled crowd. Everyone then got down to the serious business of tasting the beer for themselves and it was very well received judging by the number of smiling faces and approving comments heard around the room. In fact Robinsons’ own head brewer, Martyn Weeks pronounced it his favourite beer, and renowned beer writer Pete Brown remarked how he found Trooper to be very good indeed and extremely drinkable.
Trooper is now available to order online throughout most of the EU, and Robinsons are working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking www.ironmaidenbeer.com or follow IronMaidenBeer on Facebook or Twitter.
To find out more about just how much the Trooper beer impacted on Robinsons brewery business, visit their website.
Bruce with Robinsons Shire Horse, also named Trooper – seriously! (click for hi-res)
Bruce conducts a tour of the brewery
Pulling the first pint. (click for hi-res)
(click for hi-res)
Worldwide response: (in order of popularity)
| 1. Brazil 2. United States 3. United Kingdom 4. Canada 5. Germany 6. Sweden 7. Spain 8. France 9. Mexico 10. Chile 11. Russia 12. Poland 13. Norway 14. Argentina 15. Japan 16. Portugal 17. Italy 18. Australia 19. Finland 20. Netherlands 21. Czech Republic 22. Colombia 23. Greece 24. Belgium 25. India 26. Turkey 27. Switzerland 28. Ireland 29. Ukraine 30. Denmark 31. Romania 32. Serbia 33. Hungary 34. Bulgaria 35. Austria 36. Peru 37. Croatia |
38. Slovakia 39. New Zealand 40. Venezuela 41. Ecuador 42. Slovenia 43. Paraguay 44. Costa Rica 45. Singapore 46. El Salvador 47. Israel 48. Iceland 49. Bosnia & Herzegovina 50. Uruguay 51. South Africa 52. Puerto Rico 53. Belarus 54. South Korea 55. Cyprus 56. Bolivia 57. Indonesia 58. Malaysia 59. Guatemala 60. United Arab Emirates 61. Thailand 62. Estonia 63. Macedonia 64. Philippines 65. Panama 66. Taiwan 67. Luxembourg 68. Hong Kong SAR China 69. Latvia 70. Lithuania 71. China 72. Moldova 73. Malta 74. Angola |
75. Dominican Republic 76. Lebanon 77. Trinidad & Tobago 78. Mozambique 79. Saudi Arabia 80. Kazakhstan 81. Faroe Islands 82. Honduras 83. Morocco 84. Egypt 85. Aland Islands 86. Qatar 87. Isle of Man 88. Georgia 89. Guernsey 90. Vietnam 91. Albania 92. Montenegro 93. Jersey 94. Nicaragua 95. Andorra 96. Bangladesh 97. Bahrain 98. Cape Verde 99. Sri Lanka 100. Nepal 101. Pakistan 102. Reunion 103. Kuwait 104. Liechtenstein 105. Barbados 106. Jamaica 107. Jordan 108. Algeria 109. Haiti 110. Tunisia 111. Brunei |
112. New Caledonia 113. Iraq 114. Armenia 115. Mauritius 116. Libya 117. Gibraltar 118. Nigeria 119. Oman 120. Ghana 121. Monaco 122. Iran 123. Kenya 124. Azerbaijan 125. Martinique 126. French Polynesia 127. Aruba 128. Syria 129. Greenland 130. Guam 131. French Guiana 132. Macao SAR China 133. Bermuda 134. Bahamas 135. Cambodia 136. Suriname 137. Kyrgyzstan 138. Uganda 139. Tanzania 140. Cayman Islands 141. Namibia 142. Yemen 143. Maldives 144. Myanmar 145. Guadeloupe 146. Belize 147. Afghanistan 148. Uzbekistan |
149. Saint Lucia 150. Saint Kitts & Nevis 151. Madagascar 152. British Virgin Islands 153. San Marino 154. Benin 155. Saint Pierre & Miquelon 156. Botswana 157. Senegal 158. Djibouti 159. Tajikistan 160. Laos 161. Bhutan 162. Ivory Coast 163. Togo 164. Gabon 165. U.S. Virgin Islands 166. Zimbabwe 167. Mongolia 168. Palestinian Territory 169. Sao Tome & Principe 170. East Timor 171. Turks & Caicos Islands 172. Mayotte 173. Papua New Guinea 174. Sudan 175. Guinea 176. Marshall Islands 177. Cuba 178. Antigua & Barbuda 179. Palau 180. Mali 181. Northern Mariana Islands 182. Saint Vincent & the Grenadines 183. Rwanda 184. Vanuatu |
All photos: Rick Schofield © 2013 Iron Maiden Holdings Ltd