In this two-part series presenter Rajan Datar follows legendary heavy metal band Iron Maiden to Bangalore, India to find out if the emerging economies of the world offer opportunities for Western music acts.
With the rise of India and China as economic powerhouses, complete with growing middle classes, Rajan investigates if these are now the new territories for bands and artists to target as they seek new audiences.

With exclusive access, he hangs out backstage with Iron Maiden singer Bruce Dickinson, who not only fronts the band, but pilots the bands tour plane. He speaks to the promoters who are trying to make India the new destination of choice for Western music artists and hears from fans who have travelled for days from all parts of the sub continent to be at the concert. He also discovers, with surprising results, which musical genres sell in India and which don’t.

It’s a 2 parter – Part 1 is where the presenter follows Maiden to Bangalore, part 2 sees him head to China to see how popular Western music is there.

Details are –

TITLE – Big in Bangalore, Big in Beijing
Saturday 8th May AND Saturday 15th May 2010 ( the 8th of May is the Iron Maiden one )
10.30-11.00am BBC RADIO 4
http://www.bbc.co.uk/radio4/