Live Nation would like to clarify that the Ticketless (Paperless) Ticketing technology was put into place for the forthcoming Iron Maiden show at The O2 in London specifically to combat ticket touts and inflation of prices created by the secondary ticketing market. This is something that we, Iron Maiden and their management Phantom Music feel strongly about. We would like to re-iterate that entrance to the event will only be granted to those that originally purchased the tickets and as such must bring the credit or debit card used to make purchase along with a government-issued photo ID in order to gain entry to the event. Further to this we will endeavour to invalidate any tickets we find to have been purchased on the secondary market, including the sellers 'legitimate' ticket/s.
The O2 spokesperson says “We fully endorse Live Nation’s policy on Ticketless technology for the forthcoming Iron Maiden gig at The O2 and we advise all customers wanting to see the band to only buy through the official ticketing platform AXS.com. As a venue we support any policies that prevent touts from prospering at the expense of our customers.”